What are the differences between promotions and sales?
Last Updated: 21.06.2025 09:54
A sale is when you reduce the price of a product, like 20%/30%/and so on off. A promotion is a broader term: it can include sales, but also things like “buy one, get one free,” free shipping, limited-time offers, and so on.
All sales are promotions, but not all promotions are sales. If you’re running ads for your products, you need to distinguish between the two.